Powell Marketing and Business Info

Sales Strategies consist of convincing the customer about what we offer, we gain credibility and even his confidence, but what is really important in the process-sales, will retain that credibility and the confidence intact.

To improve sales you need just that, true to their word on what has been promised or agreed, never promise something that from the beginning know you will not be able to meet,

Usually in a negotiation is common in such engagement and exceeded promises excitement to get the sale we say, or at other times commits to sending a sample or attend an appointment at an appointed time and it does not, with this begin to lose its credibility and therefore his client. (more…)

If your product is excellent but do not sell, because your sales letter is failing you …

1 – Start the title of your sales letter, naming input to solve a problem and a benefit of your product to eliminate that problem.

2 – Before you sell, reportedly have to give lots of information for your reader to feel confident and interested, give information makes people lose the fear and wanting to know more.

3 – Invites the customer to know your product, you have to offer, showing a picture of it on the Internet that builds confidence, if you can record a video on how to use for example, is much better and the sales results will surprise you .

4 – offers a satisfaction guarantee for your product, it eliminates the risk that the customer feels before you buy online.

5 – Do not worry if the sales letter is long, the important thing is to communicate what is important about your product, not the letter is short or long, use all the benefits of your product and mention any problems you product can eradicate, do not forget to mention important things by just doing shorter your sales letter.

6 – Use frequent calls to action, for convenience includes all forms of payment available.

If you want to be an effective leader have to think that you have to be a “teacher, coach and apprentice” at the same time and went on to explain what I say needs a leader who manages a team of collaborators, whether sales, marketing, etc .

Teacher
You have to act as a teacher, someone with important skill, with ability to teach and share their knowledge. One of your main tasks is to teach permanently, with generosity and without omitting any knowledge at all as if each was the best.

Coach
The coach is the person who trains and directs a person or a team to achieve a goal or a goal and develop the skills of each. You need to know to find the strengths and weaknesses of each of his disciples, namely grouping to optimize production through group synergy. A good coach teaches to do.

Apprentice
The apprentice is someone who is constantly learning, the leader must also focus on learning from their own employees, identifying the good, regular and bad, bad to keep it from recurring, usually to improve and the good or excellent for transfer to rest of the team for the group to improve. He must study, investigate and observe, must find a way to do it better.

Correction should be private, but publicly congratulate should encourage and explain the error part of learning and that mistake and learned, no repeats

When you see learned or improved his deputy, delegate, he has to grow, so you too will grow. His directions are simple, easy to understand, you must verify that the work order, it performs better than before, when you notice that your partner deserves to congratulate progress.

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The target or target audience is essential in any business online. But how do you recognize? And once you identify how you get it ?…. The target or target audience is essential in any business online. It is the consumer “ideal,” which you have in your mind. He is someone who needs you and wants what you have to offer.

He going to spend every action, product or service you offer. But how do you recognize? And once you identify, how do you get him? These are the steps to follow:

1. Stop generalizing
A common mistake is to put a very general Web and wait for interested parties closer together. It’s what to avoid. Take some time to recognize your ideal client and focalizarte it.

2. Put on your skin
A common problem is to separate the real-world ideal client. Associate it with statistics and trends, but not with ordinary people. To avoid this, please “in their shoes” and remember that this is a person of flesh and bone.

3. Ask questions and answers
Write down everything, and that will guide you to create your ideal client profile. For example:
* What is your age?
* Are you male or female?
* What is your marital status? Do you have children?
* Where do you live?
* What is your educational level?
* What is your hobby? Do you do sports?
* Do you belong to professional or social group?
* Do you have a business? What industry? Do you work at home? How big is your business?
* What problems do you have? How can you solve?
* Have you worked with someone like you? If so, why did you stop?

4. Do not forget the money
The ideal client, is of those who invest to solve their problems? Would you pay for what you offer? If the answer is “no”, take it out of the list. Remember that this is a business and what you’re looking for is to make money. Be honest at this point.

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Different personality types

The researchers began to classify people into classes or types of emotional decision-making. They concluded that not all people’s decisions are based strictly on issues of survival, and identified three basic factors of motivation and stressed at different levels in different people.

Why do babies cry? Because they are in trouble, in danger and need to help them survive, or because they feel uncomfortable and want a state of familiarity and comfort, or because they are bored and want attention and entertainment.

This is also how adults manage their beliefs. Several studies have shown, through brain scans that the brain emits different hormones for different states.

Adrenaline, for example, is issued when comes a sense of fear and threat. Acetylcholine, on the other hand, when in a comfortable state, and dopamine when there is intrigue and interest for some reason.

According to the Israeli researcher, different limbic systems divide the people into three different types: survivors, conservative and growth-oriented. All of us are combinations of the three types, but there is always a dominant.

Knowing the percentages present in different individuals of each of these types is the key to knowing what type of advertising or marketing strategy will take effect on them.

He came to these conclusions using hundreds of questionnaires and surveys. So, thought of the theory that if the personality types are based on biochemical reactions, should be a way to measure it physically.

First, dismissed the study of body language, because it had many difficulties to register and also by the fact that people, for example, when they are filmed are more aware of how they look and manipulate their movements.

Thus, they developed a method by which you can draw a map of 30 seconds of speech in an electronic chart and quickly identify which of these basic categories people fall personalities. The potential of the product for field sales and telemarketing is unlimited.

Tomer Chen, former Marketing Manager for small and midsize Microsoft customers, conducted an experiment to Levanon, and found that through his method had managed to double sales with respect to two control groups did not use emotional marketing technique .

In an interview with financial daily Globes, Chen said: “We knew how to approach customers and how to prevent delay or dodge operations. We made them feel confident in buying, appealing to the needs that are naturally inclined. The success rate was almost six to one. ”

A second application is in the area of human resources, to help companies select employees based on personality types and compatibility of these with the jobs.

Moreover, there is another aspect of the research whose value exceeds the business field .. It happened when they were studying the use of voice analysis for potential use in dating services or appointments.

Researchers found a disruption in the profiles that fell within the same pattern, and found that all these disorders were people with dyslexia. Dyslexics can not hear well some frequencies, and that affects the way they speak.

This is an exciting step forward, with tremendous potential: to find concrete answers to disabilities, developmental disorders, and medical conditions through the voice.

In fact, are already working with several medical and research centers to explore this issue further and evaluate its potential applications in different conditions: autism, heart disease detection, early diagnosis of the ills of Parkinson and Alzheimer’s, schizophrenia and disorders PTSD.

One of the new companies that are creating Levanon, in future, be devoted exclusively to exploring the possibilities of emotional marketing technique for medical applications. The third will focus on telemarketing applications.

A new technique to define the personality of a person’s voice. The applications in the field of sales and telemarketing promise to revolutionize the market. And as if that were not enough, the technique could be used to treat diseases such as Alzheimer’s, schizophrenia and heart disease

They say that first impressions can be deceiving. However, there are those who think that just listening to someone for 30 seconds is possible to know everything you need for your personality. But Israeli researcher Yoram Levanon, believes that the voice-not the eyes, is the true window to the soul.

Using a unique tool to analyze the human voice, Dr. Yoram Levanon with his partner, Dr. Lan Loss, developed a system whereby half minutes is enough to know the person in front.

In that short period of time, Levanon says it is possible to outline the basic personality of the speaker, what he likes and hates, and can even detect the presence of a learning disability or a developmental disorder. Over time, Levanon also believes that the speaker may announce a disease even before symptoms have appeared.

Potentially, this means that, for example, a telemarketer may one day have a quick and accurate idea of what kind of person is the other side of the line. And, therefore, be prevented in the best way to sell a specific product to such people.

It is true that all this may sound far-fetched if it came from someone without sufficient credentials to validate their statements. However, Levanon is a veteran Israeli marketing expert with a long resume behind this idea, recently patented, which is the result of more than six years of intensive research. At this point, the specialist is in the process of creating three new companies to develop what he called “emotional marketing method.”

The focus on the emotional
Marketing research has shown that emotional relationships are created between a person and something that this experiences (sound, a word, a person who is) within the first milliseconds, while the cognitive impulses begin to appear only half a second later.

Therefore, the focus of this work has been to identify and take advantage of this powerful and fast system of emotional decision-making, with the aim of finding the best way to influence people.