Posts Tagged ‘emotional marketing’

The best sales techniques for your business

If you had to smile to make sales promotion Would you? How about if you start to make it Ventasseguido Techniques and socialize on the road more often, because these are the best sales techniques for your business.

The answer to how to sell more can be well within your reach with the introduction of these simple yet powerful sales strategies.

When it comes to business people usually get serious and rigid, sometimes forget that the person we are dealing with and presenting our product, is also a human being with feelings and thoughts with which we must break the barrier the seriousness and solemnity. (more…)

Internet advertising by publishing an article

internet advertisingInternet ad can put anywhere, but usually those ads are rarely seen as they are posted on sites that have a lot of them. But free publicity and high efficiency is achieved by an article about your company, business or yourself and posting it on a blog that has a good number of readers daily.

PublicidadHoy I decided to share my space you want to make Internet advertising, the official announcement here …

This is a great opportunity to advertise for free to make your site get more traffic, getting it in this blog, simply sending an article to be considered for publication here, with the publication of your article you can promote business, advertising blog advertising company, Anyway, an announcement that relates to business in general and for this we must bear in mind that not all items received will be published and that publication will be based on the quality and originality of the content, of course, for publication all Item must bring something new in its subject matter to this site. (more…)

The business owner and decision making

decision makingThe self-owned business carries many responsibilities, making decisions about everything, brings a series of requirements for the employer, it is necessary for this to become skilled and agile in managing business finances to make the numbers hold.

Taking decisionesUn Statement provides all the information necessary for planning both business requires, based on how it is addressed and assimilated the information that we deliver, is the way it can make a financial analysis with varying efficiency and assertive when taking the right decisions for our business.

Many people get scared when you hear numbers, but through these we can know precisely what is happening in our company, which is why the sooner you marinate in financial terms, the better your opportunities to grow your business. (more…)

How to benefit the business with email marketing

email marketingUnbelievable large amounts of email marketing campaigns that today manage to sell over the Internet millions and millions of products a day, even if you already have a successful business, your business can benefit greatly from this type of advertising online with only carry out an effective email marketing campaign.

A campaign email marketing can give you a number of distinct advantages including the ability to reach audiences around the world, a variety of different marketing options at their disposal and the ability to make a lot of marketing with very little investment.

In this article we look at all these different subjects so that you know the impact of email marketing and how it can benefit your business.

While traditional methods of marketing such as television commercials, radio spots and print ads are typically directed to a relatively small geographic area, marketing through email can reach a worldwide audience. (more…)

A great sales strategy, keep his word

Sales Strategies consist of convincing the customer about what we offer, we gain credibility and even his confidence, but what is really important in the process-sales, will retain that credibility and the confidence intact.

To improve sales you need just that, true to their word on what has been promised or agreed, never promise something that from the beginning know you will not be able to meet,

Usually in a negotiation is common in such engagement and exceeded promises excitement to get the sale we say, or at other times commits to sending a sample or attend an appointment at an appointed time and it does not, with this begin to lose its credibility and therefore his client. (more…)

Emotional marketing technique

Different personality types

The researchers began to classify people into classes or types of emotional decision-making. They concluded that not all people’s decisions are based strictly on issues of survival, and identified three basic factors of motivation and stressed at different levels in different people.

Why do babies cry? Because they are in trouble, in danger and need to help them survive, or because they feel uncomfortable and want a state of familiarity and comfort, or because they are bored and want attention and entertainment.

This is also how adults manage their beliefs. Several studies have shown, through brain scans that the brain emits different hormones for different states.

Adrenaline, for example, is issued when comes a sense of fear and threat. Acetylcholine, on the other hand, when in a comfortable state, and dopamine when there is intrigue and interest for some reason.

According to the Israeli researcher, different limbic systems divide the people into three different types: survivors, conservative and growth-oriented. All of us are combinations of the three types, but there is always a dominant.

Knowing the percentages present in different individuals of each of these types is the key to knowing what type of advertising or marketing strategy will take effect on them.

He came to these conclusions using hundreds of questionnaires and surveys. So, thought of the theory that if the personality types are based on biochemical reactions, should be a way to measure it physically.

First, dismissed the study of body language, because it had many difficulties to register and also by the fact that people, for example, when they are filmed are more aware of how they look and manipulate their movements.

Thus, they developed a method by which you can draw a map of 30 seconds of speech in an electronic chart and quickly identify which of these basic categories people fall personalities. The potential of the product for field sales and telemarketing is unlimited.

Tomer Chen, former Marketing Manager for small and midsize Microsoft customers, conducted an experiment to Levanon, and found that through his method had managed to double sales with respect to two control groups did not use emotional marketing technique .

In an interview with financial daily Globes, Chen said: “We knew how to approach customers and how to prevent delay or dodge operations. We made them feel confident in buying, appealing to the needs that are naturally inclined. The success rate was almost six to one. ”

A second application is in the area of human resources, to help companies select employees based on personality types and compatibility of these with the jobs.

Moreover, there is another aspect of the research whose value exceeds the business field .. It happened when they were studying the use of voice analysis for potential use in dating services or appointments.

Researchers found a disruption in the profiles that fell within the same pattern, and found that all these disorders were people with dyslexia. Dyslexics can not hear well some frequencies, and that affects the way they speak.

This is an exciting step forward, with tremendous potential: to find concrete answers to disabilities, developmental disorders, and medical conditions through the voice.

In fact, are already working with several medical and research centers to explore this issue further and evaluate its potential applications in different conditions: autism, heart disease detection, early diagnosis of the ills of Parkinson and Alzheimer’s, schizophrenia and disorders PTSD.

One of the new companies that are creating Levanon, in future, be devoted exclusively to exploring the possibilities of emotional marketing technique for medical applications. The third will focus on telemarketing applications.

The revolutionary technique of emotional marketing

A new technique to define the personality of a person’s voice. The applications in the field of sales and telemarketing promise to revolutionize the market. And as if that were not enough, the technique could be used to treat diseases such as Alzheimer’s, schizophrenia and heart disease

They say that first impressions can be deceiving. However, there are those who think that just listening to someone for 30 seconds is possible to know everything you need for your personality. But Israeli researcher Yoram Levanon, believes that the voice-not the eyes, is the true window to the soul.

Using a unique tool to analyze the human voice, Dr. Yoram Levanon with his partner, Dr. Lan Loss, developed a system whereby half minutes is enough to know the person in front.

In that short period of time, Levanon says it is possible to outline the basic personality of the speaker, what he likes and hates, and can even detect the presence of a learning disability or a developmental disorder. Over time, Levanon also believes that the speaker may announce a disease even before symptoms have appeared.

Potentially, this means that, for example, a telemarketer may one day have a quick and accurate idea of what kind of person is the other side of the line. And, therefore, be prevented in the best way to sell a specific product to such people.

It is true that all this may sound far-fetched if it came from someone without sufficient credentials to validate their statements. However, Levanon is a veteran Israeli marketing expert with a long resume behind this idea, recently patented, which is the result of more than six years of intensive research. At this point, the specialist is in the process of creating three new companies to develop what he called “emotional marketing method.”

The focus on the emotional
Marketing research has shown that emotional relationships are created between a person and something that this experiences (sound, a word, a person who is) within the first milliseconds, while the cognitive impulses begin to appear only half a second later.

Therefore, the focus of this work has been to identify and take advantage of this powerful and fast system of emotional decision-making, with the aim of finding the best way to influence people.