Different personality types
The researchers began to classify people into classes or types of emotional decision-making. They concluded that not all people’s decisions are based strictly on issues of survival, and identified three basic factors of motivation and stressed at different levels in different people.
Why do babies cry? Because they are in trouble, in danger and need to help them survive, or because they feel uncomfortable and want a state of familiarity and comfort, or because they are bored and want attention and entertainment.
This is also how adults manage their beliefs. Several studies have shown, through brain scans that the brain emits different hormones for different states.
Adrenaline, for example, is issued when comes a sense of fear and threat. Acetylcholine, on the other hand, when in a comfortable state, and dopamine when there is intrigue and interest for some reason.
According to the Israeli researcher, different limbic systems divide the people into three different types: survivors, conservative and growth-oriented. All of us are combinations of the three types, but there is always a dominant.
Knowing the percentages present in different individuals of each of these types is the key to knowing what type of advertising or marketing strategy will take effect on them.
He came to these conclusions using hundreds of questionnaires and surveys. So, thought of the theory that if the personality types are based on biochemical reactions, should be a way to measure it physically.
First, dismissed the study of body language, because it had many difficulties to register and also by the fact that people, for example, when they are filmed are more aware of how they look and manipulate their movements.
Thus, they developed a method by which you can draw a map of 30 seconds of speech in an electronic chart and quickly identify which of these basic categories people fall personalities. The potential of the product for field sales and telemarketing is unlimited.
Tomer Chen, former Marketing Manager for small and midsize Microsoft customers, conducted an experiment to Levanon, and found that through his method had managed to double sales with respect to two control groups did not use emotional marketing technique .
In an interview with financial daily Globes, Chen said: “We knew how to approach customers and how to prevent delay or dodge operations. We made them feel confident in buying, appealing to the needs that are naturally inclined. The success rate was almost six to one. ”
A second application is in the area of human resources, to help companies select employees based on personality types and compatibility of these with the jobs.
Moreover, there is another aspect of the research whose value exceeds the business field .. It happened when they were studying the use of voice analysis for potential use in dating services or appointments.
Researchers found a disruption in the profiles that fell within the same pattern, and found that all these disorders were people with dyslexia. Dyslexics can not hear well some frequencies, and that affects the way they speak.
This is an exciting step forward, with tremendous potential: to find concrete answers to disabilities, developmental disorders, and medical conditions through the voice.
In fact, are already working with several medical and research centers to explore this issue further and evaluate its potential applications in different conditions: autism, heart disease detection, early diagnosis of the ills of Parkinson and Alzheimer’s, schizophrenia and disorders PTSD.
One of the new companies that are creating Levanon, in future, be devoted exclusively to exploring the possibilities of emotional marketing technique for medical applications. The third will focus on telemarketing applications.